About Us

The Friendly Market is your community Market located in Morehead City. We use fresh, local ingredients within Mindy's Baked Goods kitchen, The Produce Stand, and The Friendly Market Nursery. 

Grow, Eat, Shop, LOCAL.

OUR MISSION: To highlight fresh, local, and quality in each of our products and to support an extensive co-op of area farmers and growers in Mindy's Baked Goods, Friendly Market Produce, and The Nursery.

Mindy's Baked Goods appeals to all food lovers looking to experience the most creative, unique, and seasonal recipes made daily in our kitchen. Friendly Market Produce offers the very best LOCAL produce,dairy,meats and fresh seafood.The Nursery is open for Summer and offers home gardeners a complete line of landscaping and gardening plants grown locally by certified, responsible North Carolina growers. 

The Friendly Market is committed to being your community market by providing the best our area farms have to offer. 


What's New At The Market


Grow,Eat,Shop,Fresh Seafood,LOCAL.

As the Market Grows, we are always on the search for Fresh,Local ingredients to incorporate into our daily menu items as well as creating new dishes that highlight all that our State has to offer. In doing so, The Friendly Market builds long lasting relationships with the Fisherman of Carteret County to provide you with Fresh Local Seafood. The Friendly Market Kitchen Proudly uses Mr.Big Seafood from Harkers Island as well as Chadwick's Seafood from Beaufort in many of their dishes. More information to come...


The Story Behind Mindy's Famous: Betty Ballou's Cookies

    A cookie so famous it is named after the woman who created them! A secret family recipe passed from mother to daughter. Mindy Fitzpatrick stays true to the cookie that helped build the Friendly Market. Read More Here.