About Us

The Friendly Market is your community Market located in Morehead City. We use fresh, local ingredients within Mindy's Baked Goods kitchen, The Produce Stand, and The Friendly Market Nursery. 

Grow, Eat, Shop, Local

OUR MISSION: To highlight fresh, local, and quality in each of our products and to support an extensive co-op of area farmers and growers in Mindy's Baked Goods, Friendly Market Produce, and The Nursery.

Mindy's Baked Goods appeals to all food lovers looking to experience the most creative, unique, and seasonal recipes made daily in our kitchen. Friendly Market Produce is now open!The Nursery is open for Summer and offers home gardeners a complete line of landscaping and gardening plants grown locally by certified, responsible North Carolina growers. 

The Friendly Market is committed to being your community market by providing the best our area farms have to offer. 

What's New At The Market

The Friendly Market Photography Contest

June 2017

Entering is Easy! Grab your camera and have some fun! Read More Here

The Story Behind Mindy's Famous:Tomato Pie

Summer is here and that means tomato season in the Friendly Market Kitchen. Fresh,local tomatoes are being delivered daily and sliced up right into our famous pie!  Learn more about Mindy's Trademarked Tomato Pie that "built the building." Read More Here



 Mindy and her staff use seasonally available produce (local if possible) and the freshest ingredients to create one of a kind Pizzas for pick up every Friday here in our Kitchen. To learn more, check it out Here.